One of the professions that have been constantly in demand in recent years is social media managers. As digital marketing continues to expand, the number of brands requiring online presence…
If you're asked how many social media platforms you are familiar with, you may be able to name at least 3. But did you know that according to Make a…
Look around your home or office and find a product that you've been using for a long time. Can you give a reason why you are loyal to that brand?…
When creating marketing campaigns, it’s important to rely on data. These metrics tell you what worked and what didn’t. However, we shouldn’t forget that our target audience consists of humans.…
When you say branding, some people simply think about the logo, slogans, and colour schemes. And while all these are important for people to recognize and recall your business, these…
As business owners, we sometimes get amazed and curious about how brands get viral online. And when something goes viral, we often try to copy what they've done. However, as…