Look around your home or office and find a product that you've been using for a long time. Can you give a reason why you are loyal to that brand?…
When creating marketing campaigns, it’s important to rely on data. These metrics tell you what worked and what didn’t. However, we shouldn’t forget that our target audience consists of humans.…
When you say branding, some people simply think about the logo, slogans, and colour schemes. And while all these are important for people to recognize and recall your business, these…
As business owners, we sometimes get amazed and curious about how brands get viral online. And when something goes viral, we often try to copy what they've done. However, as…
With advancing technology, businesses now have more opportunities to connect with customers globally. However, aspiring entrepreneurs must develop a tailored branding strategy to reach these audiences.
Brand localization means adjusting…
Building a strong brand goes beyond just having a great product; it’s about making a lasting impression that connects with your audience. Running a brand campaign is essential to create…