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Keyword analysis

How to Check for Keyword Cannibalization

Content is one of the pillars of search engine optimization (SEO). Almost every marketer tries to boost their website’s ranking by frequently publishing large volumes of content. While this is a common strategy, it’s not necessarily a good one. It requires careful and detailed implementation because search engines often interpret it negatively. In this case,…

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Google search on Apple iPhone screen and Mac

Types of Search Intent

A few years ago, SEO was all about finding relevant keywords and building strategies around them. Today, it includes other aspects, such as search intent. Most plainly defined, it’s the reason why user searches the web. You can create outstanding content, but if it doesn’t answer users’ queries, search engines won’t rank you. The more…

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