Content is one of the pillars of search engine optimization (SEO). Almost every marketer tries to boost their website’s ranking by frequently publishing large volumes of content. While this is a common strategy, it’s not necessarily a good one. It requires careful and detailed implementation because search engines often interpret it negatively. In this case,…
Creating stellar content is the first step towards achieving your content marketing aims. The second step is finding relevant backlinks to build prominence and move up the rankings ladder. As you already know, Google collects info about the business from the web, websites, and links. That’s why every content creator is always looking to find…
A few years ago, SEO was all about finding relevant keywords and building strategies around them. Today, it includes other aspects, such as search intent. Most plainly defined, it’s the reason why user searches the web. You can create outstanding content, but if it doesn’t answer users’ queries, search engines won’t rank you. The more…
Statistics show more than 6 billion people worldwide use smartphones and mobile devices. Mobile devices aren’t just a part of our society but also a part of the digital marketing sphere. Google recognized its importance and launched mobile-first indexing to encourage building mobile-friendly sites. Not optimizing your website for different devices and screens costs your…
A recent study on video marketing has revealed that videos have helped 90% of marketers boost their traffic. Also, they’ve managed to raise brand awareness, which ultimately helped generate leads. While some believe videos are better than written pieces, we’re bringing a new perspective to the table. What do you get when you combine interactive…
At the core of every content strategy lie two crucial elements — keywords and search intent. Keywords or queries are words or phrases users type into search engines. Search intent is what drives the user to search the Internet for the given keywords in the first place. To attract the desired audience and captivate their…