If you're asked how many social media platforms you are familiar with, you may be able to name at least 3. But did you know that according to Make a Website Hub, there are now 101 social media platforms? That proves the strength of social media nowadays. While you don’t have to be present on…
When creating marketing campaigns, it’s important to rely on data. These metrics tell you what worked and what didn’t. However, we shouldn’t forget that our target audience consists of humans. Developing a marketing strategy that relates to human experiences is the key to building lasting relationships with customers.
Marketing efforts have been heavily reliant on…
When you say branding, some people simply think about the logo, slogans, and colour schemes. And while all these are important for people to recognize and recall your business, these are just a part of branding. A genuinely successful brand isn’t just something that looks aesthetic. It’s something people find a connection to. Brands need…
As business owners, we sometimes get amazed and curious about how brands get viral online. And when something goes viral, we often try to copy what they've done. However, as a brand, one thing that stands out is being authentic. It's difficult to mimic something that your brand isn't about. Brands that connect with people…
With advancing technology, businesses now have more opportunities to connect with customers globally. However, aspiring entrepreneurs must develop a tailored branding strategy to reach these audiences.
Brand localization means adjusting your brand message and marketing strategies to fit the language and culture of other regions. It goes beyond revising the marketing materials as it can…
Building a strong brand goes beyond just having a great product; it’s about making a lasting impression that connects with your audience. Running a brand campaign is essential to create a memorable identity and build trust.
A brand campaign is a strategic effort designed to showcase a company’s values, vision, and personality. While marketing usually…