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Topical Authority and Its Impact on SEO

As a marketer, you probably know all about EEAT. It stands for experience, expertise, authoritativeness and trustworthiness. The website should have all the elements for it to be ranked by Google. The search engine is fully committed to delivering reliable content for every query made by the user. Since high ranking is the ultimate goal,…

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How to Do a Backlink Analysis

Have you heard of backlink analysis? It’s the simple act of analyzing the number and quality of links leading to your website. This allows you to comprehend the impact the backlinks have on your rankings in search results. Since marketers are usually overwhelmed with strategies and ideas, they easily forget to do an audit every…

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