Ever walk down a long supermarket aisle, overwhelmed by tons of similar products but different brands? How about choosing a product that does not require much thinking? There is something in the packaging that either attracts you or becomes invisible to you. It is called a logo.
On the marketing side, grabbing attention and having…
Are you a business owner who wears multiple hats? One of your roles may be in marketing. If you are also having a tough time maintaining a consistent brand image of your business, you're not alone. In today's attention economy, ensuring brand recall and building trust requires a clear and consistent brand voice. This is…
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We all have our favourite colours. Believe it or not, colour can affect our mood. Remember how you were taught in school about cool and warm colours? In branding, colour does impact how your audience sees it.
Colour has a psychological connection to our emotions, and this is now used as part of…
There is this common misconception that logo design and brand identity are the same. When a business or individual asks a designer to create a logo, they think that it will be enough for their overall branding. While logo design and brand identity are closely related, they have different purposes and functions.
What is a…
In a world where brands make an effort to catch their ideal customers’ attention, it is vital to implement something about it: the art of storytelling. People love to hear stories, and crafting one for your brand sets you apart from your competitors. It is more than just telling them about the history of your…
Your business is not just about you or your preference. This is also about your consumers who avail your products and services. That’s why it is also worth allowing them to co-create with your brands’ new products or share their input on your social media content. Besides, it is also a great way to address…