Digital marketing specialists have been debating for a while now on whether social media affects search engine optimization (SEO), and if so, to which extent. The majority of them claim that social signals, such as retweets, likes, and pins, don’t directly influence SEO. Nonetheless, they agree that social networks can indirectly help boost the rankings. […]
SEO 101: Essentials for Site Optimization
Search Engine Optimization (SEO) — everyone must have heard of this term at some point in their life. For those who haven’t, SEO covers all practices and techniques used to enhance the visibility of a website along with its content in search engine results. These methods help optimize the website, so it provides authentic user […]
Benefits of Community Management on Social Media
Community management is one of the most important parts of a social media marketing strategy. It is the process of establishing an authentic community around your brand with your customers, employees, and partners through various interactions to connect, share, and grow. It is about building your relationship or being a part of the entire customer […]
5 Most Important PPC Trends for 2020
No matter what industry your business belongs to, chances are it is a highly competitive one. The goal of every company is to maximise their investment returns. The same goes for advertising strategies and models. As new Pay-per-click (PPC) trends emerge every day, it is difficult to keep up with the most recent ones. Also, […]
SEO vs. PPC: Which One Suits Your Business the Most?
It is every company’s dream to be successful and maximize profit. One of the ways to achieve this is by increasing the online presence and visibility of the brand’s website in search engine results. There are two marketing strategies worth considering — search engine optimization (SEO) and pay-per-click (PPC). Opinions on which of these two […]
Why Social Media Marketing is Important for Small Businesses
With limited marketing budgets, small businesses are usually very cautious when it comes to investing in marketing strategies. They are looking for good value for money. One of the cost-effective marketing strategies is definitely marketing through social media. By resorting to social networks, small businesses can attract, assist, and be in direct contact with their […]