In the wake of the pandemic, social media marketing has proved to be a lifesaver for most businesses and users around the world. Entrepreneurs have been relying on various social networks to stay afloat during the crisis. Meanwhile, users have taken advantage of social media to stay entertained and connected with their family, friends, and […]
Why Your Business Should be on Instagram
In the second half of the year 2020, Facebook’s messenger app merged with Instagram chat. This may have made you think of creating an account for Instagram. Your business may want to expand your audience and engagement but has no idea whether to explore Instagram marketing or not. Truth is, you may find a lot […]
How to Create Video Content that Converts
Most companies who use social media to promote their businesses are now into video marketing. This is the most effective way to capture an audience’s attention. Most users now find videos engaging because of apps like Snapchat, Tiktok, and YouTube. These days, it is now easier to make people watch video ads or content, especially […]
Why Content Marketing is a Game Changer for Brands
The growth and success of any business depend on many different aspects. One of them is brand messaging. Take a look at Coca Cola, Disney, or Apple. Every one of those global brands has a unique way of messaging, which helps them build up an unrivaled reputation. Brand messaging is one of the content marketing […]
Noteworthy Social Media Marketing Challenges and How to Solve them
The path to a successful social media marketing strategy is never easy. There are a lot of pieces to put together such as identifying your goals and audience, the best platforms and tools to use, the most suitable contents to post, and many other things. However, it is not impossible. When you look online, it […]
6 PPC Trends to Watch Out For in 2021
At the end of the last year, most marketers thought this year was going to be quite a challenge. Thanks to the worldwide COVID-19 pandemic, it surely has been. However, 2021 will present them with the biggest challenges yet. Consequences of the pandemic and economic and political upheaval will affect digital marketing as well. With […]