Your brand is centred on your business, defining who you are and what you offer. While maintaining what works is crucial, staying relevant often requires innovation. This is where rebranding and a brand refresh comes in. These are two strategies that offer a fresh take on your established identity without throwing out its core elements.…
Most of the time, your primary logo isn't flexible enough for different purposes. While it might work well on your website, it might not be suitable for your social media profile. Many brands solve this issue by creating different variations of their logo.
What is a logo variation?
Logo variation is an alternative or reorganised…
Marketers have some tedious but necessary tasks. The one task that makes them particularly uncomfortable is paying close attention to their competitors. The ongoing fight for the audience’s attention is present in every industry, and digital marketing isn’t any different. Having so many available platforms doesn’t make it any easier, either. While monitoring competition isn’t…
When you think about SEO, plenty of things come to mind. There are too many practices, elements, and strategies a marketer should combine for a specific purpose and make work as a well-oiled system. More often than not, title tags are one of those elements. While there might be more interesting elements to deal with,…
Having a well-defined branding strategy is as important as thinking about what product or service to offer to your target market. Without strong branding, your business may struggle to stand out and get ahead of your competitors. You may miss a lot of opportunities, especially in connecting with your audience and turning them into customers.…
In a world where dining out is as much about experience and identity as it is about food, effective marketing can be the difference between sizzle and fizzle. Marketing is crucial for any business, but for restaurants, it's a game-changer.
The food industry is crowded, and customers have countless dining options. To thrive, your restaurant…