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Team having a discussion around a table, brainstorming strategies to incorporate performance marketing with long-term branding

How to Incorporate Performance Marketing with Long-Term Branding

Branding, MarketingMarch 17, 2025763Views 0Likes 0Comments

As a business, we often add little marketing strategies to our long-term branding approach to try and test which of the newly discovered strategies actually work. The marketing industry is a fast-paced industry, and that’s why we have to keep up with the latest trends. However, we sometimes struggle to balance short-term performance marketing with…

5 Strategies on How to Make Your B2B Brand Less Boring

BrandingMarch 10, 2025743Views 0Likes 0Comments

B2B branding has long been associated with dull, corporate messaging that lacks personality. However, standing out in the B2B industry requires a fresh approach. If your branding feels uninspired, it's time to break free from the monotony and create a distinctive identity that engages and converts your audience. Here are five powerful strategies to revitalise…

Building a Strong Social Media Presence for Your Personal Brand

Branding, Social MediaDecember 20, 2024958Views 0Likes 0Comments

If you're asked how many social media platforms you are familiar with, you may be able to name at least 3. But did you know that according to Make a Website Hub, there are now 101 social media platforms? That proves the strength of social media nowadays. While you don’t have to be present on…

Essential Emotions that Bring Brand Loyalty

BrandingDecember 9, 2024592Views 0Likes 0Comments

Look around your home or office and find a product that you've been using for a long time. Can you give a reason why you are loyal to that brand? Now, look around and find another product from a different brand. What caused you to buy that? You may notice that emotions, aside from the…

What is Brand Alchemy and Why Is It Important?

BrandingNovember 15, 20241KViews 0Likes 0Comments

When you say branding, some people simply think about the logo, slogans, and colour schemes. And while all these are important for people to recognize and recall your business, these are just a part of branding. A genuinely successful brand isn’t just something that looks aesthetic. It’s something people find a connection to. Brands need…

Why Consumers Care About a Brand’s Authenticity

BrandingNovember 2, 2024881Views 0Likes 0Comments

As business owners, we sometimes get amazed and curious about how brands get viral online. And when something goes viral, we often try to copy what they've done. However, as a brand, one thing that stands out is being authentic. It's difficult to mimic something that your brand isn't about. Brands that connect with people…

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How to Incorporate Performance Marketing with Long-Term Branding

5 Strategies on How to Make Your B2B Brand Less Boring

Essential Emotions that Bring Brand Loyalty

What is Brand Alchemy and Why Is It Important?

Why Consumers Care About a Brand’s Authenticity

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