Having a well-defined branding strategy is as important as thinking about what product or service to offer to your target market. Without strong branding, your business may struggle to stand out and get ahead of your competitors. You may miss a lot of opportunities, especially in connecting with your audience and turning them into customers.…
You may or may not have heard of brand positioning, but this is a concept that you should know to create a powerful brand. For marketers, this is one of their focus to make the company's brand stand out. Creating one and implementing this in all areas of your business, including the products and services,…
Ever walk down a long supermarket aisle, overwhelmed by tons of similar products but different brands? How about choosing a product that does not require much thinking? There is something in the packaging that either attracts you or becomes invisible to you. It is called a logo.
On the marketing side, grabbing attention and having…
Are you a business owner who wears multiple hats? One of your roles may be in marketing. If you are also having a tough time maintaining a consistent brand image of your business, you're not alone. In today's attention economy, ensuring brand recall and building trust requires a clear and consistent brand voice. This is…
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We all have our favourite colours. Believe it or not, colour can affect our mood. Remember how you were taught in school about cool and warm colours? In branding, colour does impact how your audience sees it.
Colour has a psychological connection to our emotions, and this is now used as part of…
There is this common misconception that logo design and brand identity are the same. When a business or individual asks a designer to create a logo, they think that it will be enough for their overall branding. While logo design and brand identity are closely related, they have different purposes and functions.
What is a…