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Micro-Influencer Marketing Strategy for Local Businesses in Hertfordshire

MarketingMay 16, 2025564Views 0Likes 0Comments

While big brands pay celebrities with millions of followers for endorsements, small businesses in Hertfordshire are discovering a more effective approach: micro-influencer marketing. These local content creators with smaller but highly engaged audiences can deliver impressive results for businesses on limited budgets. Micro-influencers typically have between 10,000-100,000 followers, but what makes them valuable is…

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How Local Awards (Like Ours) Help You Choose the Right Marketing Partner

MarketingMay 9, 2025501Views 0Likes 0Comments

When you're a small business or start-up looking to grow, choosing the right marketing partner is one of your most important decisions. The right business to collaborate with can help you reach more customers and build your online presence. One of the most overlooked but powerful indicators of a trustworthy agency is industry recognition through…

Team having a discussion around a table, brainstorming strategies to incorporate performance marketing with long-term branding

How to Incorporate Performance Marketing with Long-Term Branding

Branding, MarketingMarch 17, 2025685Views 0Likes 0Comments

As a business, we often add little marketing strategies to our long-term branding approach to try and test which of the newly discovered strategies actually work. The marketing industry is a fast-paced industry, and that’s why we have to keep up with the latest trends. However, we sometimes struggle to balance short-term performance marketing with…

6 Key Pillars To Build a Successful Marketing Strategy

MarketingFebruary 24, 2025727Views 0Likes 0Comments

Think of a store you often visit even when you don't have anything to buy at the store. Then, find it funny when you have a handful of items purchased when you go out. Maybe it's because of the enticing promo or the limited edition items at the store. But one thing's for sure: it's…

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DeepSeek in Marketing: Pros, Cons, and Why Human Intervention Matters

Marketing, SoftwareFebruary 17, 2025922Views 0Likes 0Comments

Have you heard about DeepSeek? DeepSeek is an AI company from China known for its powerful chatbot, which competes with major AI models like ChatGPT and Google’s Gemini. While AI tools like DeepSeek offer many possibilities for marketing and branding, they have their fair share of cons. With fast-paced technology, adapting can be a great…

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How to Connect with Consumers of Different Personality Types

MarketingJanuary 13, 2025586Views 0Likes 0Comments

Most of us, if not all, desire to know ourselves on a deeper level. That's when we learn about personality types such as introverts, extroverts, and ambiverts. Introverts are those who prefer spending time alone and need to recharge their social battery after being in a group setting. Extroverts, on the other hand, are those…

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Micro-Influencer Marketing Strategy for Local Businesses in Hertfordshire

How Local Awards (Like Ours) Help You Choose the Right Marketing Partner

How to Incorporate Performance Marketing with Long-Term Branding

6 Key Pillars To Build a Successful Marketing Strategy

DeepSeek in Marketing: Pros, Cons, and Why Human Intervention Matters

How to Connect with Consumers of Different Personality Types

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