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Building a Strong Social Media Presence for Your Personal Brand

Branding, Social MediaDecember 20, 2024213Views 0Likes 0Comments

If you're asked how many social media platforms you are familiar with, you may be able to name at least 3. But did you know that according to Make a Website Hub, there are now 101 social media platforms? That proves the strength of social media nowadays. While you don’t have to be present on…

Essential Emotions that Bring Brand Loyalty

BrandingDecember 9, 202459Views 0Likes 0Comments

Look around your home or office and find a product that you've been using for a long time. Can you give a reason why you are loyal to that brand? Now, look around and find another product from a different brand. What caused you to buy that? You may notice that emotions, aside from the…

What is Brand Alchemy and Why Is It Important?

BrandingNovember 15, 2024337Views 0Likes 0Comments

When you say branding, some people simply think about the logo, slogans, and colour schemes. And while all these are important for people to recognize and recall your business, these are just a part of branding. A genuinely successful brand isn’t just something that looks aesthetic. It’s something people find a connection to. Brands need…

Why Consumers Care About a Brand’s Authenticity

BrandingNovember 2, 2024295Views 0Likes 0Comments

As business owners, we sometimes get amazed and curious about how brands get viral online. And when something goes viral, we often try to copy what they've done. However, as a brand, one thing that stands out is being authentic. It's difficult to mimic something that your brand isn't about. Brands that connect with people…

The Importance of Brand Localization to Businesses

BrandingOctober 20, 2024322Views 0Likes 0Comments

With advancing technology, businesses now have more opportunities to connect with customers globally. However, aspiring entrepreneurs must develop a tailored branding strategy to reach these audiences. Brand localization means adjusting your brand message and marketing strategies to fit the language and culture of other regions. It goes beyond revising the marketing materials as it can…

Elements of Successful Brand Campaigns

BrandingOctober 15, 2024270Views 0Likes 0Comments

Building a strong brand goes beyond just having a great product; it’s about making a lasting impression that connects with your audience. Running a brand campaign is essential to create a memorable identity and build trust. A brand campaign is a strategic effort designed to showcase a company’s values, vision, and personality. While marketing usually…

Essential Emotions that Bring Brand Loyalty

What is Brand Alchemy and Why Is It Important?

Why Consumers Care About a Brand’s Authenticity

The Importance of Brand Localization to Businesses

Elements of Successful Brand Campaigns

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