With branding, some businesses focus on visuals and slogans. While it is great, we must not overlook consistency. We might like different pegs or themes, but if you are not consistent, you’ll just be another unrecognizable brand and won’t stand out in the market. Consistent branding is what transforms one-time buyers into loyal customers. It’s…
Because of the growth of social media, businesses are now forced to produce visuals quickly and consistently if they want to keep up their brand. Tools like Canva and other template libraries are readily available to cover these needs. However, overexposure to templates might be killing your branding.
Design fatigue affects how your audience sees,…
B2B branding has long been associated with dull, corporate messaging that lacks personality. However, standing out in the B2B industry requires a fresh approach. If your branding feels uninspired, it's time to break free from the monotony and create a distinctive identity that engages and converts your audience. Here are five powerful strategies to revitalise…
If you're asked how many social media platforms you are familiar with, you may be able to name at least 3. But did you know that according to Make a Website Hub, there are now 101 social media platforms? That proves the strength of social media nowadays. While you don’t have to be present on…
Look around your home or office and find a product that you've been using for a long time. Can you give a reason why you are loyal to that brand? Now, look around and find another product from a different brand. What caused you to buy that? You may notice that emotions, aside from the…
When you say branding, some people simply think about the logo, slogans, and colour schemes. And while all these are important for people to recognize and recall your business, these are just a part of branding. A genuinely successful brand isn’t just something that looks aesthetic. It’s something people find a connection to. Brands need…
