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Brand Refresh vs. Rebranding: Which is Best for You?

BrandingSeptember 9, 2024184Views 0Likes 0Comments

Your brand is centred on your business, defining who you are and what you offer. While maintaining what works is crucial, staying relevant often requires innovation. This is where rebranding and a brand refresh comes in. These are two strategies that offer a fresh take on your established identity without throwing out its core elements.…

5 Logo Variations Your Brand Needs

BrandingSeptember 2, 2024298Views 0Likes 0Comments

Most of the time, your primary logo isn't flexible enough for different purposes. While it might work well on your website, it might not be suitable for your social media profile. Many brands solve this issue by creating different variations of their logo. What is a logo variation? Logo variation is an alternative or reorganised…

Brand Positioning and Its Importance to Your Business

BrandingJuly 8, 2024374Views 0Likes 0Comments

You may or may not have heard of brand positioning, but this is a concept that you should know to create a powerful brand. For marketers, this is one of their focus to make the company's brand stand out. Creating one and implementing this in all areas of your business, including the products and services,…

5 Reasons Logo Design is Important to Businesses

Branding, DesignApril 15, 2024544Views 0Likes 0Comments

Ever walk down a long supermarket aisle, overwhelmed by tons of similar products but different brands? How about choosing a product that does not require much thinking? There is something in the packaging that either attracts you or becomes invisible to you. It is called a logo. On the marketing side, grabbing attention and having…

How Brand Board Helps Your Business’ Brand Consistency

Branding, DesignApril 5, 2024571Views 0Likes 0Comments

Are you a business owner who wears multiple hats? One of your roles may be in marketing. If you are also having a tough time maintaining a consistent brand image of your business, you're not alone. In today's attention economy, ensuring brand recall and building trust requires a clear and consistent brand voice. This is…

Colour Psychology: How Colour Impacts Your Brand

Branding, DesignMarch 28, 2024677Views 0Likes 0Comments

Image source: Unsplash.com We all have our favourite colours. Believe it or not, colour can affect our mood. Remember how you were taught in school about cool and warm colours? In branding, colour does impact how your audience sees it. Colour has a psychological connection to our emotions, and this is now used as part of…

Brand Refresh vs. Rebranding: Which is Best for You?

5 Logo Variations Your Brand Needs

Brand Positioning and Its Importance to Your Business

5 Reasons Logo Design is Important to Businesses

How Brand Board Helps Your Business’ Brand Consistency

Colour Psychology: How Colour Impacts Your Brand

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