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6 Ways a Strong Brand Identity Can Attract Your Target Customers

BrandingOctober 1, 2024336Views 0Likes 0Comments

Do you know one thing that sets a brand apart from its competitors? It’s their brand identity. Notice that by simply looking at their logo, you know what business it is already. However, a strong brand identity is more than just a logo or a catchy slogan. It's the essence of your business and an…

Brand Refresh vs. Rebranding: Which is Best for You?

BrandingSeptember 9, 2024383Views 0Likes 0Comments

Your brand is centred on your business, defining who you are and what you offer. While maintaining what works is crucial, staying relevant often requires innovation. This is where rebranding and a brand refresh comes in. These are two strategies that offer a fresh take on your established identity without throwing out its core elements.…

5 Logo Variations Your Brand Needs

BrandingSeptember 2, 2024635Views 0Likes 0Comments

Most of the time, your primary logo isn't flexible enough for different purposes. While it might work well on your website, it might not be suitable for your social media profile. Many brands solve this issue by creating different variations of their logo. What is a logo variation? Logo variation is an alternative or reorganised…

3 Signs Your Business Has an Effective Brand Awareness

BrandingAugust 1, 2024598Views 0Likes 0Comments

Having a well-defined branding strategy is as important as thinking about what product or service to offer to your target market. Without strong branding, your business may struggle to stand out and get ahead of your competitors. You may miss a lot of opportunities, especially in connecting with your audience and turning them into customers.…

Brand Positioning and Its Importance to Your Business

BrandingJuly 8, 2024576Views 0Likes 0Comments

You may or may not have heard of brand positioning, but this is a concept that you should know to create a powerful brand. For marketers, this is one of their focus to make the company's brand stand out. Creating one and implementing this in all areas of your business, including the products and services,…

5 Reasons Logo Design is Important to Businesses

Branding, DesignApril 15, 2024747Views 0Likes 0Comments

Ever walk down a long supermarket aisle, overwhelmed by tons of similar products but different brands? How about choosing a product that does not require much thinking? There is something in the packaging that either attracts you or becomes invisible to you. It is called a logo. On the marketing side, grabbing attention and having…

6 Ways a Strong Brand Identity Can Attract Your Target Customers

Brand Refresh vs. Rebranding: Which is Best for You?

5 Logo Variations Your Brand Needs

3 Signs Your Business Has an Effective Brand Awareness

Brand Positioning and Its Importance to Your Business

5 Reasons Logo Design is Important to Businesses

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