After living through a global pandemic for two years, it is no surprise that consumer needs and habits have changed drastically. Unfortunately, many businesses have struggled to keep up with all the changes and seize new marketing opportunities. Now that we're living in the new normal, marketers must redefine their buyer persona and rediscover its…
Are you thinking of launching your e-commerce business? No wonder because it’s the fastest growing industry in 2022. Owing to the pandemic, consumers have switched to online shopping. Even now, when the restrictions are lifted, and brick-and-mortar stores are open, most of them prefer doing their shopping online. They can shop for almost anything they…