When we change to a new logo or colour scheme, we may think it’s immediately a rebrand. But it’s not always about having an updated look; it goes much deeper. Rebranding is about redefining your brand, what you believe in, and how you want people to interact with your business.
Your logo is just one…
AI, or Artificial Intelligence, has been around for several years already. But since 2024, we’ve seen improvements that have led many people to adopt it. It has been reshaping how companies connect with their audiences and build their brands. While AI is revolutionizing numerous areas of digital marketing and design, is it worth using AI-driven…
To start a business, one of the things you need to start is a logo. But it doesn’t end there. Some business owners assume a good-looking logo is enough. Truly, it helps with brand recognition, but a professional logo design without a solid strategy is like a book with a beautiful cover but doesn’t have…
One way for people to recognize your brand is through your logo. This helps your brand be remembered by your target audience. You may think logo designing is a simple thing to do, but as a business owner, you have to take note of your legal rights. Do you need to copyright it?
It’s essential…
Most of the time, your primary logo isn't flexible enough for different purposes. While it might work well on your website, it might not be suitable for your social media profile. Many brands solve this issue by creating different variations of their logo.
What is a logo variation?
Logo variation is an alternative or reorganised…
Ever walk down a long supermarket aisle, overwhelmed by tons of similar products but different brands? How about choosing a product that does not require much thinking? There is something in the packaging that either attracts you or becomes invisible to you. It is called a logo.
On the marketing side, grabbing attention and having…
