Think of a store you often visit even when you don't have anything to buy at the store. Then, find it funny when you have a handful of items purchased when you go out. Maybe it's because of the enticing promo or the limited edition items at the store. But one thing's for sure: it's…

Most of us, if not all, desire to know ourselves on a deeper level. That's when we learn about personality types such as introverts, extroverts, and ambiverts. Introverts are those who prefer spending time alone and need to recharge their social battery after being in a group setting. Extroverts, on the other hand, are those…

When creating marketing campaigns, it’s important to rely on data. These metrics tell you what worked and what didn’t. However, we shouldn’t forget that our target audience consists of humans. Developing a marketing strategy that relates to human experiences is the key to building lasting relationships with customers. Marketing efforts have been heavily reliant on…

Have you been preparing yourself for advertising without cookies? Since third-party cookies will be blocked in 2025, you still have time to set it all up. This applies only to Google because Firefox and Safari implemented this change a few years ago. While this is an ultimate win for consumers and their privacy, advertisers have…