Raising brand awareness is one of the essential steps in any marketing campaign. As much as it sounds intimidating, it is not that hard to achieve it. All any marketer has to do is present the brand to the right audience. Still, some marketers have different ways of raising brand awareness. Some rely on word…
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At the end of the last year, most marketers thought this year was going to be quite a challenge. Thanks to the worldwide COVID-19 pandemic, it surely has been. However, 2021 will present them with the biggest challenges yet. Consequences of the pandemic and economic and political upheaval will affect digital marketing as…