Some studies suggest almost 34% of marketers on a global level doubt themselves when it comes to measuring social media ROI. In a world that is largely dominated by social media marketing, this poses a huge problem. If you don’t know how to measure ROI correctly, how can you be sure your social media marketing…
Every social media manager would want to know if their strategy is working or not so they can improve and make adjustments if necessary. Social media metrics lets you determine the ROI of your social media campaign. This is where you measure your marketing efforts. However, not all metrics are important for your social media…