One way for people to recognize your brand is through your logo. This helps your brand be remembered by your target audience. You may think logo designing is a simple thing to do, but as a business owner, you have to take note of your legal rights. Do you need to copyright it?
It’s essential…
Do you know one thing that sets a brand apart from its competitors? It’s their brand identity. Notice that by simply looking at their logo, you know what business it is already. However, a strong brand identity is more than just a logo or a catchy slogan. It's the essence of your business and an…
Have you been preparing yourself for advertising without cookies? Since third-party cookies will be blocked in 2025, you still have time to set it all up. This applies only to Google because Firefox and Safari implemented this change a few years ago. While this is an ultimate win for consumers and their privacy, advertisers have…
Did you know that 70% of potential online sales result in cart abandonment? Chances are you're selling your products or services online. Owing to this growing trend, you might be losing great profit. Just think how much you'd earn if there was a way to seal those deals instead of letting them slip away by…
Your brand is centred on your business, defining who you are and what you offer. While maintaining what works is crucial, staying relevant often requires innovation. This is where rebranding and a brand refresh comes in. These are two strategies that offer a fresh take on your established identity without throwing out its core elements.…
Most of the time, your primary logo isn't flexible enough for different purposes. While it might work well on your website, it might not be suitable for your social media profile. Many brands solve this issue by creating different variations of their logo.
What is a logo variation?
Logo variation is an alternative or reorganised…