As a marketer, you probably know all about EEAT. It stands for experience, expertise, authoritativeness and trustworthiness. The website should have all the elements for it to be ranked by Google. The search engine is fully committed to delivering reliable content for every query made by the user. Since high ranking is the ultimate goal,…
Think of a store you often visit even when you don't have anything to buy at the store. Then, find it funny when you have a handful of items purchased when you go out. Maybe it's because of the enticing promo or the limited edition items at the store. But one thing's for sure: it's…
Have you heard about DeepSeek? DeepSeek is an AI company from China known for its powerful chatbot, which competes with major AI models like ChatGPT and Google’s Gemini.
While AI tools like DeepSeek offer many possibilities for marketing and branding, they have their fair share of cons. With fast-paced technology, adapting can be a great…
Have you heard of backlink analysis? It’s the simple act of analyzing the number and quality of links leading to your website. This allows you to comprehend the impact the backlinks have on your rankings in search results. Since marketers are usually overwhelmed with strategies and ideas, they easily forget to do an audit every…
It's no lie customers have high expectations of the brands they frequently interact with. Over the years, with rapid digitalization, their expectations have grown. When they contact a customer agent, they require answers and resolutions as soon as possible. Seamless, fast and effective customer service is a must. The days when brands with limited resources…
Social media is a great place for inclusion and community building. People belonging to various demographic groups can text, video chat, exchange images, and other visual or textual content. A unique bond is created as a result. However, the lack of accessible posts across platforms can be excluding. Users relying on accessibility tools can have…
