Most of us, if not all, desire to know ourselves on a deeper level. That's when we learn about personality types such as introverts, extroverts, and ambiverts. Introverts are those who prefer spending time alone and need to recharge their social battery after being in a group setting. Extroverts, on the other hand, are those…

When creating marketing campaigns, it’s important to rely on data. These metrics tell you what worked and what didn’t. However, we shouldn’t forget that our target audience consists of humans. Developing a marketing strategy that relates to human experiences is the key to building lasting relationships with customers. Marketing efforts have been heavily reliant on…