Have you been preparing yourself for advertising without cookies? Since third-party cookies will be blocked in 2025, you still have time to set it all up. This applies only to Google because Firefox and Safari implemented this change a few years ago. While this is an ultimate win for consumers and their privacy, advertisers have…
Did you know that 70% of potential online sales result in cart abandonment? Chances are you're selling your products or services online. Owing to this growing trend, you might be losing great profit. Just think how much you'd earn if there was a way to seal those deals instead of letting them slip away by…
Your brand is centred on your business, defining who you are and what you offer. While maintaining what works is crucial, staying relevant often requires innovation. This is where rebranding and a brand refresh comes in. These are two strategies that offer a fresh take on your established identity without throwing out its core elements.…
Most of the time, your primary logo isn't flexible enough for different purposes. While it might work well on your website, it might not be suitable for your social media profile. Many brands solve this issue by creating different variations of their logo.
What is a logo variation?
Logo variation is an alternative or reorganised…
Marketers have some tedious but necessary tasks. The one task that makes them particularly uncomfortable is paying close attention to their competitors. The ongoing fight for the audience’s attention is present in every industry, and digital marketing isn’t any different. Having so many available platforms doesn’t make it any easier, either. While monitoring competition isn’t…
When you think about SEO, plenty of things come to mind. There are too many practices, elements, and strategies a marketer should combine for a specific purpose and make work as a well-oiled system. More often than not, title tags are one of those elements. While there might be more interesting elements to deal with,…
