Although most think of YouTube as one of the best sources of entertainment, it’s a pretty powerful marketing tool. More than half of marketers have used this network as a part of their marketing strategy. If you haven’t done so yet because this isn’t the place for your audience, it’s time to think again. Not…
Marketers have plenty of tools in their box, and hashtags should be one of them. Although they seem odd at first, once you understand them, you’ll realise the benefits for a long time. Since they can be used on any social media channel, users can discover your brand and interact with it more easily. In…
Marketers always struggle with finding new ways to engage users and increase traffic. More importantly, their practices must align with targeted platforms and their algorithms. Some prefer external links, but users don’t want to leave the app to satisfy their needs. If this is the case with your audience, then zero-click content is the right…
If one thing is true for digital marketing, it's that it constantly evolves. As a matter of fact, every year brings new and upgraded trends to the industry. 2024 promises to take technology and creativity to the next level. While there have been certain developments in various areas of digital marketing practices, we've managed to…
As business owners, the repetitive tasks of content ideation, creation, and execution can be overwhelming. The unending ideas make it challenging to maintain consistency especially if we want to keep up with the trends. That’s when content pillars play a significant role. Content pillars serve as the foundation to help you focus and organize your…
Did you know? 90% of consumers buy from a brand that they follow on social media. For B2B, social media also takes part in their decision-making decisions - whether for purchase or collaboration. What you do on your social media page can affect how people or other businesses feel about your brand.
Businesses are all…