You may be wondering how big brands gained loyal customers, especially in the early generations when social media and the internet weren’t a thing yet. What makes them different is how they go out to the market and make themselves known. They might be implementing traditional marketing such as posters and newspaper ads, but one…
		When we change to a new logo or colour scheme, we may think it’s immediately a rebrand. But it’s not always about having an updated look; it goes much deeper. Rebranding is about redefining your brand, what you believe in, and how you want people to interact with your business.  
Your logo is just one…
		AI, or Artificial Intelligence, has been around for several years already. But since 2024, we’ve seen improvements that have led many people to adopt it. It has been reshaping how companies connect with their audiences and build their brands. While AI is revolutionizing numerous areas of digital marketing and design, is it worth using AI-driven…
		There’s power in your story. As a brand, it isn’t only about the products and services that you offer, but also what will get the attention of your target market. Social media is meant to communicate, so telling your brand’s story can make a difference.  
 
 
In branding, storytelling is no longer just a…
		With branding, some businesses focus on visuals and slogans. While it is great, we must not overlook consistency. We might like different pegs or themes, but if you are not consistent, you’ll just be another unrecognizable brand and won’t stand out in the market. Consistent branding is what transforms one-time buyers into loyal customers. It’s…
		Because of the growth of social media, businesses are now forced to produce visuals quickly and consistently if they want to keep up their brand. Tools like Canva and other template libraries are readily available to cover these needs. However, overexposure to templates might be killing your branding. 
Design fatigue affects how your audience sees,…
		