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Why Consistency Is the Secret to Building a Recognisable Brand

BrandingMay 23, 202521Views 0Likes 0Comments

With branding, some businesses focus on visuals and slogans. While it is great, we must not overlook consistency. We might like different pegs or themes, but if you are not consistent, you’ll just be another unrecognizable brand and won’t stand out in the market. Consistent branding is what transforms one-time buyers into loyal customers. It’s…

How Overexposure to Templates Is Killing Your Branding

BrandingApril 7, 2025115Views 0Likes 0Comments

Because of the growth of social media, businesses are now forced to produce visuals quickly and consistently if they want to keep up their brand. Tools like Canva and other template libraries are readily available to cover these needs. However, overexposure to templates might be killing your branding. Design fatigue affects how your audience sees,…

Team having a discussion around a table, brainstorming strategies to incorporate performance marketing with long-term branding

How to Incorporate Performance Marketing with Long-Term Branding

Branding, MarketingMarch 17, 2025230Views 0Likes 0Comments

As a business, we often add little marketing strategies to our long-term branding approach to try and test which of the newly discovered strategies actually work. The marketing industry is a fast-paced industry, and that’s why we have to keep up with the latest trends. However, we sometimes struggle to balance short-term performance marketing with…

5 Strategies on How to Make Your B2B Brand Less Boring

BrandingMarch 10, 2025193Views 0Likes 0Comments

B2B branding has long been associated with dull, corporate messaging that lacks personality. However, standing out in the B2B industry requires a fresh approach. If your branding feels uninspired, it's time to break free from the monotony and create a distinctive identity that engages and converts your audience. Here are five powerful strategies to revitalise…

Building a Strong Social Media Presence for Your Personal Brand

Branding, Social MediaDecember 20, 2024441Views 0Likes 0Comments

If you're asked how many social media platforms you are familiar with, you may be able to name at least 3. But did you know that according to Make a Website Hub, there are now 101 social media platforms? That proves the strength of social media nowadays. While you don’t have to be present on…

Essential Emotions that Bring Brand Loyalty

BrandingDecember 9, 2024204Views 0Likes 0Comments

Look around your home or office and find a product that you've been using for a long time. Can you give a reason why you are loyal to that brand? Now, look around and find another product from a different brand. What caused you to buy that? You may notice that emotions, aside from the…

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Why Consistency Is the Secret to Building a Recognisable Brand

How Overexposure to Templates Is Killing Your Branding

How to Incorporate Performance Marketing with Long-Term Branding

5 Strategies on How to Make Your B2B Brand Less Boring

Essential Emotions that Bring Brand Loyalty

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