Are you a business owner who wears multiple hats? One of your roles may be in marketing. If you are also having a tough time maintaining a consistent brand image of your business, you're not alone. In today's attention economy, ensuring brand recall and building trust requires a clear and consistent brand voice. This is…
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We all have our favourite colours. Believe it or not, colour can affect our mood. Remember how you were taught in school about cool and warm colours? In branding, colour does impact how your audience sees it.
Colour has a psychological connection to our emotions, and this is now used as part of…
There is this common misconception that logo design and brand identity are the same. When a business or individual asks a designer to create a logo, they think that it will be enough for their overall branding. While logo design and brand identity are closely related, they have different purposes and functions.
What is a…
In a world where brands make an effort to catch their ideal customers’ attention, it is vital to implement something about it: the art of storytelling. People love to hear stories, and crafting one for your brand sets you apart from your competitors. It is more than just telling them about the history of your…
Your business is not just about you or your preference. This is also about your consumers who avail your products and services. That’s why it is also worth allowing them to co-create with your brands’ new products or share their input on your social media content. Besides, it is also a great way to address…
Research and analysis are integral parts of marketing. You must dig deeper into every strategy you implement and see what works best. But did you know that you could also learn not only from focusing on your own content? Taking a peek at what your competitors do could also provide you with insights that could…