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5 Logo Variations Your Brand Needs

BrandingSeptember 2, 2024761Views 0Likes 0Comments

Most of the time, your primary logo isn't flexible enough for different purposes. While it might work well on your website, it might not be suitable for your social media profile. Many brands solve this issue by creating different variations of their logo. What is a logo variation? Logo variation is an alternative or reorganised…

3 Signs Your Business Has an Effective Brand Awareness

BrandingAugust 1, 2024671Views 0Likes 0Comments

Having a well-defined branding strategy is as important as thinking about what product or service to offer to your target market. Without strong branding, your business may struggle to stand out and get ahead of your competitors. You may miss a lot of opportunities, especially in connecting with your audience and turning them into customers.…

Brand Positioning and Its Importance to Your Business

BrandingJuly 8, 2024684Views 0Likes 0Comments

You may or may not have heard of brand positioning, but this is a concept that you should know to create a powerful brand. For marketers, this is one of their focus to make the company's brand stand out. Creating one and implementing this in all areas of your business, including the products and services,…

5 Reasons Logo Design is Important to Businesses

Branding, DesignApril 15, 2024803Views 0Likes 0Comments

Ever walk down a long supermarket aisle, overwhelmed by tons of similar products but different brands? How about choosing a product that does not require much thinking? There is something in the packaging that either attracts you or becomes invisible to you. It is called a logo. On the marketing side, grabbing attention and having…

How Brand Board Helps Your Business’ Brand Consistency

Branding, DesignApril 5, 2024807Views 0Likes 0Comments

Are you a business owner who wears multiple hats? One of your roles may be in marketing. If you are also having a tough time maintaining a consistent brand image of your business, you're not alone. In today's attention economy, ensuring brand recall and building trust requires a clear and consistent brand voice. This is…

Colour Psychology: How Colour Impacts Your Brand

Branding, DesignMarch 28, 2024932Views 0Likes 0Comments

Image source: Unsplash.com We all have our favourite colours. Believe it or not, colour can affect our mood. Remember how you were taught in school about cool and warm colours? In branding, colour does impact how your audience sees it. Colour has a psychological connection to our emotions, and this is now used as part of…

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5 Logo Variations Your Brand Needs

3 Signs Your Business Has an Effective Brand Awareness

Brand Positioning and Its Importance to Your Business

5 Reasons Logo Design is Important to Businesses

How Brand Board Helps Your Business’ Brand Consistency

Colour Psychology: How Colour Impacts Your Brand

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