When we change to a new logo or colour scheme, we may think it’s immediately a rebrand. But it’s not always about having an updated look; it goes much deeper. Rebranding is about redefining your brand, what you believe in, and how you want people to interact with your business.
Your logo is just one…
To start a business, one of the things you need to start is a logo. But it doesn’t end there. Some business owners assume a good-looking logo is enough. Truly, it helps with brand recognition, but a professional logo design without a solid strategy is like a book with a beautiful cover but doesn’t have…
If you come across groups of graphic designers, there is a never-ending discussion about designers using Canva not being real graphic designers. Do you find this true or not? Whether you're a small business owner, content creator, or seasoned designer, staying current with new tools can greatly impact your business’s productivity and output.
One…
Ever walk down a long supermarket aisle, overwhelmed by tons of similar products but different brands? How about choosing a product that does not require much thinking? There is something in the packaging that either attracts you or becomes invisible to you. It is called a logo.
On the marketing side, grabbing attention and having…
Are you a business owner who wears multiple hats? One of your roles may be in marketing. If you are also having a tough time maintaining a consistent brand image of your business, you're not alone. In today's attention economy, ensuring brand recall and building trust requires a clear and consistent brand voice. This is…
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We all have our favourite colours. Believe it or not, colour can affect our mood. Remember how you were taught in school about cool and warm colours? In branding, colour does impact how your audience sees it.
Colour has a psychological connection to our emotions, and this is now used as part of…
