Although most think of YouTube as one of the best sources of entertainment, it’s a pretty powerful marketing tool. More than half of marketers have used this network as a part of their marketing strategy. If you haven’t done so yet because this isn’t the place for your audience, it’s time to think again. Not…
If one thing is true for digital marketing, it's that it constantly evolves. As a matter of fact, every year brings new and upgraded trends to the industry. 2024 promises to take technology and creativity to the next level. While there have been certain developments in various areas of digital marketing practices, we've managed to…
Did you know? 90% of consumers buy from a brand that they follow on social media. For B2B, social media also takes part in their decision-making decisions - whether for purchase or collaboration. What you do on your social media page can affect how people or other businesses feel about your brand.
Businesses are all…
Digital marketers spend most of their time devising PPC and SEO strategies. To ensure they achieve their goals, they must collect and analyse relevant data. That's why most consider Google Analytics their best friend. It offers a wide understanding of different aspects and metrics crucial for their strategic decisions. You can find different kinds of…
Whether you have established your brand or just starting up, you have to continually update your marketing strategies. Marketing trends are evolving, and new generations begin to be our next target consumers. In recent years, Gen Z, the people born between 1997 to 2012, has taken centre stage as a major consumer group.
Gen Z…
Do you know why the last quarter of the year is the most lucrative one in terms of sales? It is because of Black Friday and Cyber Monday. From Friday to Monday, eCommerce businesses put all their effort into marketing and maximizing their sales. At these two big shopping events, businesses offer significant discounts, promotions,…