According to 92% of marketers, influencer marketing is one of the most effective forms of marketing. Almost every successful brand has influencers all over social media promoting their products and services. The enormous benefits make brands continuously increase their investments in this strategy every year. Although it has been a part of the mainstream of…
Do you know what a winning formula is in business sales? Unfortunately, there isn’t one; at least, no one has figured it out. However, some activities may contribute to high revenues more than others. For example, being present and active on multiple channels could be key to improving the bottom line of any business. Adopting…
How many times have you clicked on the link on social media, redirecting you to an online shop? You also ended up buying the product you never knew you needed in the first place. This happens all the time across the Internet, especially on social networks. By buying the product, you helped the link provider…
Research and analysis are integral parts of marketing. You must dig deeper into every strategy you implement and see what works best. But did you know that you could also learn not only from focusing on your own content? Taking a peek at what your competitors do could also provide you with insights that could…
People's appetite for short videos has increased rapidly over the years. The growth of social media platforms that cater to abundant short-form videos such as Tiktok, Instagram and Facebook reels, and YouTube shorts are causing their audience's attention span to become shorter. As these platforms compete head-to-head to get their users to stay in their…
Creating an online presence for your business is crucial. However, it is even more challenging to be consistent about it. You need to gather ideas and turn these into content to make your social platforms active and engaging. To retain your audience’s attention, a variety of content needs to be posted regularly - useful information,…