Whenever we publish content on our website or social media, we hope that our viewers will click on the content and read what we wrote. We put an effort into researching and writing our content, so we don’t want them to just skim through it. Instead, we’d love for them to read the entire content.…
Although most think of YouTube as one of the best sources of entertainment, it’s a pretty powerful marketing tool. More than half of marketers have used this network as a part of their marketing strategy. If you haven’t done so yet because this isn’t the place for your audience, it’s time to think again. Not…
Marketers always struggle with finding new ways to engage users and increase traffic. More importantly, their practices must align with targeted platforms and their algorithms. Some prefer external links, but users don’t want to leave the app to satisfy their needs. If this is the case with your audience, then zero-click content is the right…
As business owners, the repetitive tasks of content ideation, creation, and execution can be overwhelming. The unending ideas make it challenging to maintain consistency especially if we want to keep up with the trends. That’s when content pillars play a significant role. Content pillars serve as the foundation to help you focus and organize your…
We write to express - either to inform, educate, or persuade. As a business, we write to attract and retain our audience and potential customers. And we write and post the ideas we believe in. But to be able to connect our thoughts to our audience, we have to practice clarity. We always say that…
Every month, ChatGPT attracts approximately 96 million visitors. Since it can be used as a content generation, translation, and summarization tool, it has found its place in many worldwide industries. For example, digital executives have been using the tool to improve their everyday workflow. While its benefits have put it on the map, a certain…