In the bustling digital marketplace, standing out is not just an advantage; it's a necessity. In the role of an expert SEO agency, each competes to vie for the top spots on the search engine results pages (SERPs).
With the help of their accomplished, dedicated team, the multi-award-winning SEO agency based in Watford will ensure…
Do you know what most websites have in common? The answer is cookies and not the sweet ones. Digital marketers rely on cookies to collect data, improve users’ browsing experience, and predict their behaviour and trends. As much as users have gotten used to receiving notifications about the use of cookies on websites, things are…
Raising brand awareness is one of the essential steps in any marketing campaign. As much as it sounds intimidating, it is not that hard to achieve it. All any marketer has to do is present the brand to the right audience. Still, some marketers have different ways of raising brand awareness. Some rely on word…
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At the end of the last year, most marketers thought this year was going to be quite a challenge. Thanks to the worldwide COVID-19 pandemic, it surely has been. However, 2021 will present them with the biggest challenges yet. Consequences of the pandemic and economic and political upheaval will affect digital marketing as…
No matter what industry your business belongs to, chances are it is a highly competitive one. The goal of every company is to maximise their investment returns. The same goes for advertising strategies and models. As new Pay-per-click (PPC) trends emerge every day, it is difficult to keep up with the most recent ones. Also,…
It is every company’s dream to be successful and maximize profit. One of the ways to achieve this is by increasing the online presence and visibility of the brand’s website in search engine results. There are two marketing strategies worth considering — search engine optimization (SEO) and pay-per-click (PPC).
Opinions on which of these two…