As a marketer, you probably know all about EEAT. It stands for experience, expertise, authoritativeness and trustworthiness. The website should have all the elements for it to be ranked by Google. The search engine is fully committed to delivering reliable content for every query made by the user. Since high ranking is the ultimate goal,…

When you think about SEO, plenty of things come to mind. There are too many practices, elements, and strategies a marketer should combine for a specific purpose and make work as a well-oiled system. More often than not, title tags are one of those elements. While there might be more interesting elements to deal with,…

As a small business owner looking to boost your online presence, it's essential to focus on effective SEO strategies that are ethical and sustainable. In 2024, the landscape of search engine optimisation continues to evolve, but some tried-and-true techniques can help you climb to the top of search engines. Here are the most effective SEO…