The internet has become an essential part of our everyday lives. And with the current global pandemic, this has been a coping mechanism for many small businesses, especially those owning physical stores. At the beginning of 2020, most of them were either forced to close temporarily or permanently shut down. Today, businesses must comply with…
Do you know what every blogger’s dream is? Every blogger dreams of seeing their blog rank as high as possible in search engine results. Why search engine rankings matter so much? The reasons are many. Firstly, it raises awareness which helps drive the traffic to the blog. Then, the blog becomes recognized as the expert…
Even though increasing leads organically has more benefits, marketers still go for paying for the prospects. The thing is, organic leads may be free, but attracting them demands too much time and effort rarely anyone is willing to put in. Still, more experienced digital marketers like to combine the two for greater effectiveness. Social networks…
Do you remember the time when the Internet was a whole different world? When brands didn’t have to work so hard to engage customers or get feedback?
Only a few years ago, communication between a brand and its customers mainly was a one-way street. Nowadays, with the rise of social media, the interaction between brands…
Did you know almost 45% of all searches on a search engine such as Google is local? If you’re hearing this fact for the first time, chances are your website isn’t optimized for local SEO. This also means you’re missing a huge opportunity to attract customers and convert leads. Whenever someone searches for the same…
As a marketer, you should know how big of a role Search Engine Optimization plays in SERP rankings. By now. To rank highly in search engine results, you should try out different SEO techniques that will adjust your website’s content to satisfy the algorithm's criteria. However, what you should also know is that the criteria…