At the core of every content strategy lie two crucial elements — keywords and search intent. Keywords or queries are words or phrases users type into search engines. Search intent is what drives the user to search the Internet for the given keywords in the first place. To attract the desired audience and captivate their…
Marketers usually work with clients from opposing industries. Although their approach and strategies couldn't be more different, some of their clients share a common dilemma. Their content is outstanding. Yet, they can't seem to rank based on their target keywords. More often than not, the reason for this situation is simple. The search intent and…
You've set up a website, created some content, and decided on an SEO strategy. Everything is going according to the plan — leads are increasing, and users are engaging. The results make you believe you're headed in the right direction or even that your work is done. However, that rarely happens to be the case.…
The marketing world is abundant in terminology. In fact, new terms emerge now and then. Even the most experienced marketers confuse them sometimes, let alone newbies looking for their big break in the industry. One of the most confusing pairs of terms is backlinks and referring domains. Although they seem similar, they’re actually quite complex.…
Did you know search engines take up almost 93% of total web traffic? Furthermore, Google accounts make up around 89% of mobile and 78% of desktop search traffic out of all search engines. If you want to take advantage of these numbers, investing in Search Engine Marketing (SEM) is the next step.
SEM is one…
Do you know what most marketers shy away from? Long-form content pieces. They think users respond better to short and visually engaging content. That's why they choose infographics, videos, and pictures. Yet, they often neglect all the advantages long-form content brings to the brand. For instance, it builds authority, links, and brand awareness and generally…