Web analytics cover various metrics essential for advertisers. One of those metrics is bounce rate. When a visitor bounces off your website, they abandon it without making any necessary interactions. A visitor who lands on your site but doesn’t navigate to another page, subscribe to an email newsletter or click on a CTA contributes to…
What frustrates Internet users the most? The answer is waiting forever for a web page to load. In the marketing world, if it takes too long for a page to respond, the brand has lost a prospect and a chance to increase its loyal customer base. In the era of high-tech, slow page loading time…