Tell a story. That’s what most people say when creating content for business. Storytelling provides a human connection to make audiences feel engaged, thus persuading them to purchase the product or service you are offering. In addition, it often triggers emotion, allowing your consumers to remember you and help you stand out among your competitors.…

Nowadays, the term “aesthetic” is becoming popular, especially in the new generation. It primarily focuses on the outer beauty and appearance of something - may it be a home, clothing, or even a product. Small business owners now make sure that their shop is aesthetically pleasing to the eyes of their visitors. For social media…