AI, or Artificial Intelligence, has been around for several years already. But since 2024, we’ve seen improvements that have led many people to adopt it. It has been reshaping how companies connect with their audiences and build their brands. While AI is revolutionizing numerous areas of digital marketing and design, is it worth using AI-driven…
There’s power in your story. As a brand, it isn’t only about the products and services that you offer, but also what will get the attention of your target market. Social media is meant to communicate, so telling your brand’s story can make a difference.
In branding, storytelling is no longer just a…
With branding, some businesses focus on visuals and slogans. While it is great, we must not overlook consistency. We might like different pegs or themes, but if you are not consistent, you’ll just be another unrecognizable brand and won’t stand out in the market. Consistent branding is what transforms one-time buyers into loyal customers. It’s…
Because of the growth of social media, businesses are now forced to produce visuals quickly and consistently if they want to keep up their brand. Tools like Canva and other template libraries are readily available to cover these needs. However, overexposure to templates might be killing your branding.
Design fatigue affects how your audience sees,…
As a business, we often add little marketing strategies to our long-term branding approach to try and test which of the newly discovered strategies actually work. The marketing industry is a fast-paced industry, and that’s why we have to keep up with the latest trends. However, we sometimes struggle to balance short-term performance marketing with…
B2B branding has long been associated with dull, corporate messaging that lacks personality. However, standing out in the B2B industry requires a fresh approach. If your branding feels uninspired, it's time to break free from the monotony and create a distinctive identity that engages and converts your audience. Here are five powerful strategies to revitalise…
