What makes your business stand out? Knowing the answer to this seemingly simple but complex question helps you build a strong marketing foundation. Your business’ strong suit is what makes the difference when it comes to customers, investors, and ultimately marketing strategy. It’s what makes customers choose you over all your competitors and investors willing…
As you go through your business journey, you may have considered changing something about your brand. For example, maybe you got tired of your logo's appearance or wanted to change your colour palette from neutral to brighter ones. Likewise, businesses, whether it has been running for decades or just started a year ago, may have…
Everyone loves variety. So does your target market. That's why it is crucial to bring out different types of content for them to enjoy. Whether it is a Facebook post, Instagram story, or a TikTok reel, making sure that every piece of content provides an appeal to your audience is vital. Here at Reach More…
I'm lovin' it. Just Do It. It gives you wings. Expect more pay less. These are some of the catchiest slogans of all time. McDonald's, Nike, Red Bull, and Target certainly know how to develop a catchphrase that resonates and sticks with their selected audiences for a long time. The real question is — Does…
Do you remember the time when the Internet was a whole different world? When brands didn’t have to work so hard to engage customers or get feedback?
Only a few years ago, communication between a brand and its customers mainly was a one-way street. Nowadays, with the rise of social media, the interaction between brands…
Every company strives to build a recognizable and unique brand. It is their most valuable asset. All the more so, because almost 59% of customers prefer buying products from well-known brands, as the Nielson survey showed. Creating a popular brand is especially important for small businesses. They are constantly competing against leading brands in the…