You may be wondering how big brands gained loyal customers, especially in the early generations when social media and the internet weren’t a thing yet. What makes them different is how they go out to the market and make themselves known. They might be implementing traditional marketing such as posters and newspaper ads, but one…
It's no lie customers have high expectations of the brands they frequently interact with. Over the years, with rapid digitalization, their expectations have grown. When they contact a customer agent, they require answers and resolutions as soon as possible. Seamless, fast and effective customer service is a must. The days when brands with limited resources…
When you say branding, some people simply think about the logo, slogans, and colour schemes. And while all these are important for people to recognize and recall your business, these are just a part of branding. A genuinely successful brand isn’t just something that looks aesthetic. It’s something people find a connection to. Brands need…
Did you know that 70% of potential online sales result in cart abandonment? Chances are you're selling your products or services online. Owing to this growing trend, you might be losing great profit. Just think how much you'd earn if there was a way to seal those deals instead of letting them slip away by…
If you're experiencing problems with customer acquisition or retention, then we might have a solution for you. What you need to add are chatbots. Their importance has grown since they first stepped on the marketing scene. Instead of overburdening your team with customer calls, emails, and messages, you can automate these activities and many more.…
Only accomplished marketers understand the importance of word-of-mouth marketing. With social media and similar platforms, customer reviews have become the newest advertising practice. Nothing says your products are quality as glowing recommendations from some of your loyal customers. Internet users base their purchasing decision on them. Positive reviews can increase the revenue and visibility of…
