Content is one of the pillars of search engine optimization (SEO). Almost every marketer tries to boost their website’s ranking by frequently publishing large volumes of content. While this is a common strategy, it’s not necessarily a good one. It requires careful and detailed implementation because search engines often interpret it negatively. In this case,…

At the core of every content strategy lie two crucial elements — keywords and search intent. Keywords or queries are words or phrases users type into search engines. Search intent is what drives the user to search the Internet for the given keywords in the first place. To attract the desired audience and captivate their…