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Keyword analysis

How to Check for Keyword Cannibalization

Content is one of the pillars of search engine optimization (SEO). Almost every marketer tries to boost their website’s ranking by frequently publishing large volumes of content. While this is a common strategy, it’s not necessarily a good one. It requires careful and detailed implementation because search engines often interpret it negatively. In this case,…

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Google search on Apple iPhone screen and Mac

Types of Search Intent

A few years ago, SEO was all about finding relevant keywords and building strategies around them. Today, it includes other aspects, such as search intent. Most plainly defined, it’s the reason why user searches the web. You can create outstanding content, but if it doesn’t answer users’ queries, search engines won’t rank you. The more…

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Illustration of human avatar using technology

Video Transcripts as SEO Booster

A recent study on video marketing has revealed that videos have helped 90% of marketers boost their traffic. Also, they’ve managed to raise brand awareness, which ultimately helped generate leads. While some believe videos are better than written pieces, we’re bringing a new perspective to the table. What do you get when you combine interactive…

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Search Engine Optimization For Internet Content.

Search Intent and SEO

Marketers usually work with clients from opposing industries. Although their approach and strategies couldn't be more different, some of their clients share a common dilemma. Their content is outstanding. Yet, they can't seem to rank based on their target keywords. More often than not, the reason for this situation is simple. The search intent and…

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