Web analytics cover various metrics essential for advertisers. One of those metrics is bounce rate. When a visitor bounces off your website, they abandon it without making any necessary interactions.…
In December last year, Twitter announced they were entering the testing phase of their newest forecasting tool called Campaign Planner. The tool is designed to help marketers and business owners…
Influencer marketing is a form of social media marketing involving endorsers and influencers with many followers. It is an effective strategy to help you expand your target reach. Various influencers…
Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials…
Tell a story. That’s what most people say when creating content for business. Storytelling provides a human connection to make audiences feel engaged, thus persuading them to purchase the product…
Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok - are the top 6 social media sites of 2022 based on their monthly active users. You might think posting content on each…