People's appetite for short videos has increased rapidly over the years. The growth of social media platforms that cater to abundant short-form videos such as Tiktok, Instagram and Facebook reels,…
Creating an online presence for your business is crucial. However, it is even more challenging to be consistent about it. You need to gather ideas and turn these into content…
Web analytics cover various metrics essential for advertisers. One of those metrics is bounce rate. When a visitor bounces off your website, they abandon it without making any necessary interactions.…
In December last year, Twitter announced they were entering the testing phase of their newest forecasting tool called Campaign Planner. The tool is designed to help marketers and business owners…
Influencer marketing is a form of social media marketing involving endorsers and influencers with many followers. It is an effective strategy to help you expand your target reach. Various influencers…
Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials…