Conversion rate optimisation is another important term in the digital marketing book. It refers to a process of improving your website, aiming to increase leads and convince them to take…
In the past, brands used to define their voice the way they wanted it to be. As the world became more connected, online customer feedback started to shape brand voices.…
No matter what you do, you can't seem to get the content to your audience. So what else can you do than blame it all on the social media algorithms?…
Did you know search engines take up almost 93% of total web traffic? Furthermore, Google accounts make up around 89% of mobile and 78% of desktop search traffic out of…
Do you know what most marketers shy away from? Long-form content pieces. They think users respond better to short and visually engaging content. That's why they choose infographics, videos, and…
Did you know almost 75% of customers would like to see personalised ads? They no longer want to be subjected to intrusive traditional advertising practices. Instead, they want brands to…