Digital marketing specialists have been debating for a while now on whether social media affects search engine optimization (SEO), and if so, to which extent. The majority of them claim…
Search Engine Optimization (SEO) — everyone must have heard of this term at some point in their life. For those who haven’t, SEO covers all practices and techniques used to…
Community management is one of the most important parts of a social media marketing strategy. It is the process of establishing an authentic community around your brand with your customers,…
No matter what industry your business belongs to, chances are it is a highly competitive one. The goal of every company is to maximise their investment returns. The same goes…
It is every company’s dream to be successful and maximize profit. One of the ways to achieve this is by increasing the online presence and visibility of the brand’s website…
With limited marketing budgets, small businesses are usually very cautious when it comes to investing in marketing strategies. They are looking for good value for money. One of the cost-effective…