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SEO Search engine optimization

4 Reasons Why SEO Never Ends

You've set up a website, created some content, and decided on an SEO strategy. Everything is going according to the plan — leads are increasing, and users are engaging. The results make you believe you're headed in the right direction or even that your work is done. However, that rarely happens to be the case.…

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Advantages of Long-form Content

Do you know what most marketers shy away from? Long-form content pieces. They think users respond better to short and visually engaging content. That's why they choose infographics, videos, and pictures. Yet, they often neglect all the advantages long-form content brings to the brand. For instance, it builds authority, links, and brand awareness and generally…

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