The path to a successful social media marketing strategy is never easy. There are a lot of pieces to put together such as identifying your goals and audience, the best platforms and tools to use, the most suitable contents to post, and many other things. However, it is not impossible. When you look online, it…
Many top businesses are allocating bigger resources toward social media campaigns. This is because social media is now the best place to advertise their products and services, establish themselves as industry leaders, and connect with their customers. It takes time to develop an efficient and consistent social media strategy. It will never be an overnight…
Social media marketing is one of the most powerful weapons the digital marketing industry has. Big or small businesses, it doesn’t matter. It brings real benefits to all of them. Not only does it help attract potential customers and enhance traffic but also expand reach and increase sales. The question is: is social media marketing…
Every social media manager would want to know if their strategy is working or not so they can improve and make adjustments if necessary. Social media metrics lets you determine the ROI of your social media campaign. This is where you measure your marketing efforts. However, not all metrics are important for your social media…
Consistency is one of the greatest challenges in maintaining and improving your social media campaign. It’s fun to think of creative ideas for content as you start your campaign and by combining social media marketing with content marketing and search engine optimisation you will reach more audiences and generate income in the long run. However,…
Some may say that nonprofit organizations cannot afford to start a social media campaign to attract donors and volunteers because of your small budget. But that is not true. Social media is one of the cheapest platforms where you can put your marketing efforts. NPOs usually rely on traditional marketing such as print ads, telemarketing,…
