Marketers have some tedious but necessary tasks. The one task that makes them particularly uncomfortable is paying close attention to their competitors. The ongoing fight for the audience’s attention is present in every industry, and digital marketing isn’t any different. Having so many available platforms doesn’t make it any easier, either. While monitoring competition isn’t…
Digital marketers spend most of their time devising PPC and SEO strategies. To ensure they achieve their goals, they must collect and analyse relevant data. That's why most consider Google Analytics their best friend. It offers a wide understanding of different aspects and metrics crucial for their strategic decisions. You can find different kinds of…
How do you know if your social media strategies are working? By conducting a social media audit. At times, it is fine to freestyle your social presence. Maybe because you find the content interesting or merely want to engage with your audience. But how you implement those strategies should be based on data; otherwise, you…
Whenever users need a creativity boost, they go to Pinterest for fresh ideas, attractive content, and visuals. B2C marketers love this social network because it’s ideal for increasing engagement and analyzing their target audience. Pinterest analytics helps you identify what your campaign lacks to produce desired results. By analyzing the data the right way, you…
Research and analysis are integral parts of marketing. You must dig deeper into every strategy you implement and see what works best. But did you know that you could also learn not only from focusing on your own content? Taking a peek at what your competitors do could also provide you with insights that could…
Put yourself in the shoes of your customers. How do you feel when you have the best customer experience and the worst? That is how your customers feel when they interact with your business. Having a positive experience as a customer is essential for a successful business because only a satisfied customer is also loyal.…