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Businessman Discussing competitive analysis tool

4 Tools for Competitive Analysis

Marketers have some tedious but necessary tasks. The one task that makes them particularly uncomfortable is paying close attention to their competitors. The ongoing fight for the audience’s attention is present in every industry, and digital marketing isn’t any different. Having so many available platforms doesn’t make it any easier, either. While monitoring competition isn’t…

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Pinterest Audience Analytics

Whenever users need a creativity boost, they go to Pinterest for fresh ideas, attractive content, and visuals. B2C marketers love this social network because it’s ideal for increasing engagement and analyzing their target audience. Pinterest analytics helps you identify what your campaign lacks to produce desired results. By analyzing the data the right way, you…

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