Look around your home or office and find a product that you've been using for a long time. Can you give a reason why you are loyal to that brand? Now, look around and find another product from a different brand. What caused you to buy that? You may notice that emotions, aside from the…

Do you know one thing that sets a brand apart from its competitors? It’s their brand identity. Notice that by simply looking at their logo, you know what business it is already. However, a strong brand identity is more than just a logo or a catchy slogan. It's the essence of your business and an…

You may or may not have heard of brand positioning, but this is a concept that you should know to create a powerful brand. For marketers, this is one of their focus to make the company's brand stand out. Creating one and implementing this in all areas of your business, including the products and services,…

Tell a story. That’s what most people say when creating content for business. Storytelling provides a human connection to make audiences feel engaged, thus persuading them to purchase the product or service you are offering. In addition, it often triggers emotion, allowing your consumers to remember you and help you stand out among your competitors.…