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Why A Logo Update Isn’t a Rebrand (And What Really Is)

Branding, DesignAugust 18, 202594Views 0Likes 0Comments

When we change to a new logo or colour scheme, we may think it’s immediately a rebrand. But it’s not always about having an updated look; it goes much deeper. Rebranding is about redefining your brand, what you believe in, and how you want people to interact with your business. Your logo is just one…

Why Your Logo Design Needs Strategic Intent

DesignMay 27, 2025812Views 0Likes 0Comments

To start a business, one of the things you need to start is a logo. But it doesn’t end there. Some business owners assume a good-looking logo is enough. Truly, it helps with brand recognition, but a professional logo design without a solid strategy is like a book with a beautiful cover but doesn’t have…

Why Graphic Designers Should Embrace Tools Like Canva

Design, SoftwareApril 21, 2025625Views 0Likes 0Comments

If you come across groups of graphic designers, there is a never-ending discussion about designers using Canva not being real graphic designers. Do you find this true or not? Whether you're a small business owner, content creator, or seasoned designer, staying current with new tools can greatly impact your business’s productivity and output. One…

Colour Psychology: How Colour Impacts Your Brand

Branding, DesignMarch 28, 20241KViews 0Likes 0Comments

Image source: Unsplash.com We all have our favourite colours. Believe it or not, colour can affect our mood. Remember how you were taught in school about cool and warm colours? In branding, colour does impact how your audience sees it. Colour has a psychological connection to our emotions, and this is now used as part of…

The Difference Between Logo Design and Brand Identity

Branding, DesignMarch 15, 20241KViews 0Likes 0Comments

There is this common misconception that logo design and brand identity are the same. When a business or individual asks a designer to create a logo, they think that it will be enough for their overall branding. While logo design and brand identity are closely related, they have different purposes and functions. What is a…

Close Up Of Designers Working On Web Project

Essential Tips for Social Media Graphics

Design, Social MediaOctober 15, 20231KViews 0Likes 0Comments

Most of us know that text-based content isn't as effective now compared with those with visual images or animation. Visual content is so powerful that it is 40 times more likely to be shared on social media. Apart from that, it also gets 94% more views. Graphic images also increase audience engagement, which is a…

Why A Logo Update Isn’t a Rebrand (And What Really Is)

Why Your Logo Design Needs Strategic Intent

Why Graphic Designers Should Embrace Tools Like Canva

Colour Psychology: How Colour Impacts Your Brand

The Difference Between Logo Design and Brand Identity

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