Have you been preparing yourself for advertising without cookies? Since third-party cookies will be blocked in 2025, you still have time to set it all up. This applies only to Google because Firefox and Safari implemented this change a few years ago. While this is an ultimate win for consumers and their privacy, advertisers have…
Marketers have some tedious but necessary tasks. The one task that makes them particularly uncomfortable is paying close attention to their competitors. The ongoing fight for the audience’s attention is present in every industry, and digital marketing isn’t any different. Having so many available platforms doesn’t make it any easier, either. While monitoring competition isn’t…
In a world where dining out is as much about experience and identity as it is about food, effective marketing can be the difference between sizzle and fizzle. Marketing is crucial for any business, but for restaurants, it's a game-changer.
The food industry is crowded, and customers have countless dining options. To thrive, your restaurant…
If one thing is true for digital marketing, it's that it constantly evolves. As a matter of fact, every year brings new and upgraded trends to the industry. 2024 promises to take technology and creativity to the next level. While there have been certain developments in various areas of digital marketing practices, we've managed to…
Did you know? 90% of consumers buy from a brand that they follow on social media. For B2B, social media also takes part in their decision-making decisions - whether for purchase or collaboration. What you do on your social media page can affect how people or other businesses feel about your brand.
Businesses are all…
Whether you have established your brand or just starting up, you have to continually update your marketing strategies. Marketing trends are evolving, and new generations begin to be our next target consumers. In recent years, Gen Z, the people born between 1997 to 2012, has taken centre stage as a major consumer group.
Gen Z…