It is never a secret that product photography is one of the vital parts of marketing and promoting your business. It is a way to give your customers a first impression and, ultimately, buy your products. But what about small businesses that offer services? How can service-based businesses use images to grab attention, explain their…
Can you remember how you discovered your favourite brand or business? Was it by accident? Chances are a friend, family member, or an influencer recommended it to you. And now you're not the only one who's enthusiastic about it. Then, you told all about it at work or on a dinner date with your partner.…
How many times have you clicked on the link on social media, redirecting you to an online shop? You also ended up buying the product you never knew you needed in the first place. This happens all the time across the Internet, especially on social networks. By buying the product, you helped the link provider…
Research and analysis are integral parts of marketing. You must dig deeper into every strategy you implement and see what works best. But did you know that you could also learn not only from focusing on your own content? Taking a peek at what your competitors do could also provide you with insights that could…
Influencer marketing is a form of social media marketing involving endorsers and influencers with many followers. It is an effective strategy to help you expand your target reach. Various influencers on platforms like Instagram and Tiktok create reels or live videos to promote a certain product sponsored by a brand. Positive reviews from them promote…
Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials to implement their marketing campaigns - whether it is for search engine optimization (SEO) or social media marketing. You must determine whether to hire a…