You can hear many buzzwords in the world of digital marketing. While some of them stick around and turn out to be more than a trend, others quickly fade away. Two of them have been around for a while — omnichannel and multichannel marketing. Despite their continuous presence, most people can’t seem to pinpoint them…
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Whether we like it or not, technology has become a part of our everyday lives. In the beginning, we had many specialised devices, tools, and platforms for almost everything we needed. Thanks to its rapid advancements, today, we can enjoy many benefits its comprehensive approach provides. As a result, marketers can take advantage of…
What makes your business stand out? Knowing the answer to this seemingly simple but complex question helps you build a strong marketing foundation. Your business’ strong suit is what makes the difference when it comes to customers, investors, and ultimately marketing strategy. It’s what makes customers choose you over all your competitors and investors willing…
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You managed to drive immense amounts of traffic to your website; now what? Now you should move to the next step — conversion. There are many ways you can increase the number of your customers. However, only one of them can drive your conversions regardless of your business or marketing goals. Did you…
Conversion rate optimisation is another important term in the digital marketing book. It refers to a process of improving your website, aiming to increase leads and convince them to take the desired action. The action can be anything — making a sale or signing up for a newsletter. Most marketing professionals are looking for ways…
In the past, brands used to define their voice the way they wanted it to be. As the world became more connected, online customer feedback started to shape brand voices. Today, the success of your business depends on its reputation in the digital marketplace. Reputation is not only about marketing your business but also protecting…