Your brand is centred on your business, defining who you are and what you offer. While maintaining what works is crucial, staying relevant often requires innovation. This is where rebranding and a brand refresh comes in. These are two strategies that offer a fresh take on your established identity without throwing out its core elements.…
As you go through your business journey, you may have considered changing something about your brand. For example, maybe you got tired of your logo's appearance or wanted to change your colour palette from neutral to brighter ones. Likewise, businesses, whether it has been running for decades or just started a year ago, may have…
Chances are your business has undergone significant changes over the last couple of months thanks to the COVID-19 pandemic. The business may have expanded, the target audience’s behavior and patterns may have changed as well as the market itself. With so many changes taking place all around you, you might have thought now is the…